Powerlift Nissan
Wrote a 12-month marketing strategy for Powerlift Nissan, presented to the management team, had it approved and went ahead and carried out the work over the course of the one year contract. This set up the company to then hire a junior marketer to manage the ongoing activity and develop the marketing function.
Society of Trust & Estate Practitioners (STEP)
Created a comprehensive suite of new materials for STEP to highlight their different areas of expertise. Including the education arm; case studies and booklets to educate the public on writing wills, creating trusts and managing estates; sales materials to generate new revenues such as magazine subscription; books & publications; conference and event materials.
Commercial Real Estate
Working closely with BlueChip Communication, the agency for this multinational commercial real estate company, we reviewed detailed interview transcripts with senior management and wrote a top level marketing strategy to present to key stakeholders.
Instyle Electrical Group
Simple, chic, professional website for a small electrical business wanting to showcase their expertise in a high end market on a limited development budget.
Jetabroad
As a cost saving measure, developed a number of contra radio promotions giving away flights as prizes in exchange for radio airplay. These major promotions included 2GB Sydney’s Australia Day reunion, Adelaide Mix FM/Westfield Global Shoppers, Brisbane Triple M Bon Jovi US tour, Adelaide Mix Fm U2 in NZ tour.
No Worries
A fresh and creative New Zealand company based in London, No Worries provides an accounting service for contracting professionals. We assisted them to develop a marketing and online strategy as well as developing their branding and customer information and sales pack.
Powerlift Nissan
Full redevelopment of the existing website, including revising an inadequate development brief in order to build a website that reflects the top industry position of the company. Site was built with the new brand, showcasing and detailing the large product range and with search engine optimisation (SEO) to enable higher search ranking.
Powerlift Nissan
A complete overhaul of the Powerlift Nissan brand was suggested, approved and undertaken for the largest distributor of Nissan forklifts in Australia. The previous brand didn’t reflect the size, substance and might of this organisation and the new brand raised the image of the company to an equal footing with reality.
Government Trade Division
We conducted research for this New Zealand government body in the RETAIL PHARMACY market to identify key Australian players, market share, main distributors, key contacts, with recommendations to market entry.
Fingerprint Consulting Services
As a result of successful work for another client we were asked to replace an existing PR firm and manage the publicity for this boutique recruitment agency in the 12-month lead up to its sale. Writing regular media releases and negotiating editorial in key publications.
“We specialise in marketing for small to medium sized companies because that’s where we feel you need us most.”
We hear this a lot: “Marketing is very high priority in our business, we know it’s essential and we have a whole list of ideas that need development, however we are…”
- totally overstretched
- very under resourced
- lacking high level marketing skill (I’m afraid mediocre just doesn’t cut it these days)
- not sure where to begin and can’t find the time to sit down and do the marketing plan
- have a business to run and marketing is not our core competency
We immerse ourselves quickly in your business and develop marketing and communication strategy and activity to support your vision. In other words we can do the thinking and carry out the work for you.
We are that rare combination of business and creative brain.
Undercover Boss hears some home truths
Have you been watching Undercover Boss? This is the American reality series (based on a UK one) that follows four CEOs of large companies as they go undercover within their organisation. They take on entry-level roles in order to find out what is really ... Read more
