Powerlift Nissan
Wrote a 12-month marketing strategy for Powerlift Nissan, presented to the management team, had it approved and went ahead and carried out the work over the course of the one year contract. This set up the company to then hire a junior marketer to manage the ongoing activity and develop the marketing function.
Society of Trust & Estate Practitioners (STEP)
Created a comprehensive suite of new materials for STEP to highlight their different areas of expertise. Including the education arm; case studies and booklets to educate the public on writing wills, creating trusts and managing estates; sales materials to generate new revenues such as magazine subscription; books & publications; conference and event materials.
Commercial Real Estate
Working closely with BlueChip Communication, the agency for this multinational commercial real estate company, we reviewed detailed interview transcripts with senior management and wrote a top level marketing strategy to present to key stakeholders.
Instyle Electrical Group
Simple, chic, professional website for a small electrical business wanting to showcase their expertise in a high end market on a limited development budget.
Jetabroad
As a cost saving measure, developed a number of contra radio promotions giving away flights as prizes in exchange for radio airplay. These major promotions included 2GB Sydney’s Australia Day reunion, Adelaide Mix FM/Westfield Global Shoppers, Brisbane Triple M Bon Jovi US tour, Adelaide Mix Fm U2 in NZ tour.
No Worries
A fresh and creative New Zealand company based in London, No Worries provides an accounting service for contracting professionals. We assisted them to develop a marketing and online strategy as well as developing their branding and customer information and sales pack.
Powerlift Nissan
Full redevelopment of the existing website, including revising an inadequate development brief in order to build a website that reflects the top industry position of the company. Site was built with the new brand, showcasing and detailing the large product range and with search engine optimisation (SEO) to enable higher search ranking.
Powerlift Nissan
A complete overhaul of the Powerlift Nissan brand was suggested, approved and undertaken for the largest distributor of Nissan forklifts in Australia. The previous brand didn’t reflect the size, substance and might of this organisation and the new brand raised the image of the company to an equal footing with reality.
Government Trade Division
We conducted research for this New Zealand government body in the RETAIL PHARMACY market to identify key Australian players, market share, main distributors, key contacts, with recommendations to market entry.
Fingerprint Consulting Services
As a result of successful work for another client we were asked to replace an existing PR firm and manage the publicity for this boutique recruitment agency in the 12-month lead up to its sale. Writing regular media releases and negotiating editorial in key publications.
“Behar Katz was formed by Bella Katz, who has 12 years international marketing and communications experience with industries including Professional Services, IT&T, Manufacturing, Government, Lifestyle, Travel, Publishing and the Arts.”
She has worked in England, Australia, Japan and New Zealand with some of the world's leading companies including Sales Strategies International, Optus Wholesale, Powerlift Nissan, New Zealand Trade & Enterprise, Sustainability Victoria, Shell, Society of Trust & Estate Practitioners (STEP) Worldwide, Toll and Loewy Group.
Bella has a degree in English Literature from Auckland University and a Graduate Diploma in Marketing from Monash University.
She is also a freelance writer and has work published in the New Zealand Herald, Japan Times, Melbourne Magazine, PAVEMENT, Melbourne Bar Secrets, Tokyo Classified, BUST (US), J@pan Inc.
To find out more about our marketing work for other clients, read through the case studies in the Services section.
New year, new reading
What I'm reading (and RSS subscribing to) this year: The Gates Notes: Bill Gates has this week launched his personal new website The Gates Notes which is, of course, exceptional in many ways. The navigation reminds me of mind flow - an information collective set out in an intuitive way. ... Read more
