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12 World Class luxury brands - under one leaky roof

Bella Katz on Twitter, Facebook, LinkedIn

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Melbourne’s Chadstone shopping centre has opened its luxury wing to massive crowds. So massive in fact that rather than risk a riot, management started and finished a voucher promotion at 5am on opening day.

Yesterday, a beautiful sunny day, the queues to Louis Vuitton, Gucci, Tiffany, Chanel… were more than 30 deep with security staggering people allowed through the door. By all accounts it has been a veritable success.

Today, a rainy Melbourne day, Luxury has a different story and the new marble floor is dotted with blue plastic buckets as rain, rather than sunlight, pours through that designer glass ceiling.

I wonder what Karl Lagerfeld, Patrizio di Marco et al would have to say about that…

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This entry was posted on Sunday, November 22nd, 2009 at 12:56 pm and is filed under Marketing gone wrong. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “12 World Class luxury brands - under one leaky roof”

  1. sam mutimer Says:
    November 22nd, 2009 at 8:31 pm

    Ha ha - noooo way! Who’d a thought, a swanky place like Chadstone with it’s Luxury class brands would share the love with the rain, or was this their marketing plan now going viral ;-)

    Thanks for the update Bella - will make sure I take my Umbrella next time.