A very short post on a very clever Facebook campaign by Ikea
Bella Katz on Twitter, Facebook, LinkedIn
IKEA in Sweden have used a simple Facebook function, photo tagging, in a seriously genius way. Watch the short video below and see creativity at is finest.
Agency Forsman and Bondenfors created a FB profile for the store manager, uploaded storeroom photos and invited people to tag the photo with their name. First to tag won the item. Thanks to Facebook’s news feed, update and forwarding function, this promotion spread like crazy.
Sam Mutimer of Lets Refresh - thanks for finding this one!
Tags: facebook, ikea, social media, think tank