“With a New Zealander as director, Behar Katz International Marketing has been working with an increasing number of NZ companies as they launch into the Australian market. The two countries may have many similarities, but it’s the differences that can make or break your business here.”
We ‘get’ that unique New Zealand spark that your company has and we understand the Australian market.
To discuss how we can work with you in developing your company in Australia, please call Bella on +61 410 400 657 or email bella@beharkatz.com
Bella Katz is a regular contributor to New Zealand's respected online business resource Business Blogs. Read the columns, and those from other NZ business writers,
here.
Government Trade Division
We conducted research for a Government trade division in the RETAIL PHARMACY market to identify key Australian players, market share, main distributors, key contacts, with recommendations to market entry.
No Worries
A fresh and creative New Zealand company based in London, No Worries provides an accounting service for contracting professionals. We assisted them to develop a marketing and online strategy as well as their branding and customer information materials. (See the Brand & Identity section for more details.)
Kea (Kiwi Expats Abroad) & KiWiNZ
An importer of boutique New Zealand wines and beer into Australia, we worked with Kea (Kiwi Expats Abroad) and KiWiNZ to develop a large and successful event to showcase several key boutique wines to the local market. The dinner at Danks Street Depot featured the cooking of Kiwi chef Jared Ingersoll and winemakers from Porters Wines and Akarua. With over 80 guests paying for a three-course dinner, the event sold out within days.
Fold New Zealand
Editorial is without doubt an extremely effective marketing method and is notoriously difficult without an advertising budget. We generated very successful free publicity for this small merino homewares label out of Nelson, including a feature in Vogue Living and mention in the editor’s letter, and pages in Luxury Home Design, Home Beautiful and Australian House & Garden. (See the PR & Publicity section for more details.)
Esther Diamond
This boutique New Zealand company collaborates with local artists to produce their range of homewares, including luxurious bedding, cushions and tea towels featuring the artists' work. We made sure the Australian lifestyle magazines knew all about this label and featured the products in their pages. (See the PR & Publicity section for more details.)
Antipodes Nature
Prior to launching into the Australian market through distributor Kit Cosmetics, we worked with this lovely avocado oil-based cosmetics brand and generated editorial features in key womens' magazines. (See the PR & Publicity section for more details.)
Paris House
Fusing art with covetable leather bags and wallets, this creative New Zealand company was evolved by granddaughter Sharon Paris from a small family watch business into one creating modern 'works of art' in leather. We managed to generate much-needed free publicity and showcase their products in several specific Australian magazine titles. (See the PR & Publicity section for more details.)
