Jetabroad

We created a 12-month advertising calendar for the launch of this Australian online travel company, with a heavy focus on radio advertising. As a cost saving measure we developed a number of contra radio promotions giving away flights as prizes in exchange for radio airplay. These major promotions included 2GB Sydney’s Australia Day reunion, Adelaide Mix FM/Westfield Global Shoppers, Brisbane Triple M Bon Jovi US tour, Adelaide Mix Fm U2 in NZ tour.

Other Jetabroad work
• PR and Publicity