Powerlift Nissan

We wrote a 12-month marketing strategy for Powerlift Nissan, presented it to the management team and undertook the work over the course of the year. The long term goal was to set up the marketing function and enable a future inhouse marketer to manage the ongoing activity.

Other Powerlift Nissan work
• Brand & Identity  • Website  • Marketing & Sales Materials

Sustainability Victoria (with Business Performance International)

We conducted a risk analysis for developing an inhouse CRM system and contact centre versus outsourcing, with recommendations and next steps to move quickly.

Society of Trust & Estate Practitioners (STEP)

We wrote the first ever marketing strategy for this worldwide association of over 14,000 financial professionals, including a major rebrand and a 12-month calendar of activity that would achieve maximum exposure with minimum marketing budget.

Other STEP work
• Brand & Identity  • Marketing & Sales Materials  • Database

CB Richard Ellis (through BlueChip Communication)

Engaged by BlueChip Communication, the communications agency for the Australian arm of CBRE, we reviewed detailed interview transcripts with senior management regarding business issues and wrote a top level marketing strategy to present to key stakeholders. The document included recommendations for immediate and longer term goals, including the type of marketing professional the organisation should hire. This resulted in our being asked to write the job spec for the company’s recruitment agency and being asked by the recruitment agency to do their PR.